TM. PRODUCTIONS
MIA NEVALA
Logo design,
website & photography
Design, web & photography for Mia Nevala
When I was commissioned to create a visual identity for Mia Nevala, I wanted to capture the essence of her work – a balance between energy and calm, strength and recovery. Mia inspires people to integrate movement into their everyday lives, and her warm, down-to-earth personality was central to the design process.
🔸 The logo visualizes this balance through a harmonious combination of soft, natural colors and a dynamic figure in motion. The stylized leaves symbolize growth, energy and vitality – just like Mia’s philosophy.
🔸 The website was built with simplicity and an inviting aesthetic in focus, where warm tones and a clear structure create a user experience that feels welcoming and inspiring.
🔸 The photography highlighted Mia’s presence and passion for movement, with natural light and genuine moments that reflect her commitment and holistic view of well-being.
The result was a coherent and vibrant identity where every element – from the logo to the imagery – conveys Mia’s energy, warmth and balance.
When I was commissioned to create a visual identity for Mia Nevala, I wanted to capture the essence of her work – a balance between energy and calm, strength and recovery. Mia inspires people to integrate movement into their everyday lives, and her warm, down-to-earth personality was central to the design process.
🔸 The logo visualizes this balance through a harmonious combination of soft, natural colors and a dynamic figure in motion. The stylized leaves symbolize growth, energy and vitality – just like Mia’s philosophy.
🔸 The website was built with simplicity and an inviting aesthetic in focus, where warm tones and a clear structure create a user experience that feels welcoming and inspiring.
🔸 The photography highlighted Mia’s presence and passion for movement, with natural light and genuine moments that reflect her commitment and holistic view of well-being.
The result was a coherent and vibrant identity where every element – from the logo to the imagery – conveys Mia’s energy, warmth and balance.
When I was commissioned to create a visual identity for Mia Nevala, I wanted to capture the essence of her work – a balance between energy and calm, strength and recovery. Mia inspires people to integrate movement into their everyday lives, and her warm, down-to-earth personality was central to the design process.
🔸 The logo visualizes this balance through a harmonious combination of soft, natural colors and a dynamic figure in motion. The stylized leaves symbolize growth, energy and vitality – just like Mia’s philosophy.
🔸 The website was built with simplicity and an inviting aesthetic in focus, where warm tones and a clear structure create a user experience that feels welcoming and inspiring.
🔸 The photography highlighted Mia’s presence and passion for movement, with natural light and genuine moments that reflect her commitment and holistic view of well-being.
The result was a coherent and vibrant identity where every element – from the logo to the imagery – conveys Mia’s energy, warmth and balance.
LOGO
Symbolism and design
Färgpaletten – en harmoni mellan jord och energi
Färgerna i logotypen är noggrant valda för att förmedla stabilitet, energi och harmoni. Den beige-bruna tonen i figuren står för trygghet, balans och kontakt med kroppen, medan de mjuka nyanserna av rosa, beige och brunt i bladen symboliserar tillväxt, livskraft och återhämtning.
Figuren – rörelse och balans
Den stiliserade människan i logotypen rör sig med öppna armar i en dynamisk och fri form. Denna rörelse speglar Mias arbete där både styrka och återhämtning får plats, och där rörelse blir en naturlig del av vardagen.
Bladen – tillväxt och välbefinnande
De sex bladen i figurens händer är en central del av logotypens uttryck. De representerar utveckling och energi men kan också ses som symboler för olika aspekter av välbefinnande: fysisk styrka, mental balans, energi, återhämtning, glädje och sinnesro.
Typografin – modern enkelhet och stabilitet
Den rena, moderna och lättlästa typografin skapar en tydlig kontrast till figurens organiska form. Den svarta eller vita, kraftfulla texten ger ett professionellt intryck och säkerställer att logotypen fungerar i alla sammanhang – från digitala plattformar till tryckta material.
A flexible visual identity –
primary and secondary logo
To ensure Mia’s brand works in different contexts, I created both a primary and a secondary logo.
🔸 The primary logo has a horizontal layout where the text and dynamic figure interact. It is perfect for wider formats such as websites, banners and printed materials where there is plenty of space.
🔸 The secondary logo has a more compact, square design, where the text is centered in relation to the figure. It is great for profile pictures, social media, stickers and other contexts where a more cohesive logo is needed.
Both versions retain the organic feel and thoughtful colors, creating a unified and professional visual identity. With this flexible solution, Mia can communicate her brand clearly and consistently, regardless of platform or medium.
The result was a logo and visual identity that not only reflects Mia’s philosophy and passion for movement, but also creates a recognizable and inviting brand experience.
WEBSITE
A digital platform
for inspiration
and accessibility
When working on Mia’s website, the goal was to create a user-friendly, inspiring and professional platform where her services and philosophy could be conveyed in a clear way. The website follows Mia’s color palette – a harmonious combination of earthy and warm tones:
The website has a simple and intuitive layout, where visitors can quickly find information about Mia’s services, prices, event calendar, references and contact details. The structure is built to be easy to navigate while giving a professional feel.
🌟 Next step – a digital training library
The project is now entering phase two, where we will build a library of training videos for home training. This step takes Mia’s digital presence to a new level and makes her expertise even more accessible to more people.